University students from our Safety Delivered program’s youth ambassador network took to major arterial roads in Phnom Penh in order to spread awareness about distracted driving ahead of the Khmer New Year holiday. H.E. Min Meanvy, General Secretariat of the National Road Safety Committee, also participated in the initiative to show her support. Statistics indicate
Thirty student road safety ambassadors, representing four partner universities in Phnom Penh, seized the opportunity to develop effective communication, digital, and social media skills as part of an awareness-raising and training workshop organized by our Young Ambassadors for Road Safety (YARS) program. Subject experts moderated the workshop and and encouraged the YARS students to discuss
At Wat Toul Tompong Primary School in Phnom Penh, 870 students and 60 teachers received helmets donated by our Safety Delivered program. Road safety is a major concern for the school, which is located on the corner of two busy roads. Baseline studies revealed that only 10% of students observed wear a helmet on their
Over 1,000 quality helmets were donated to students and teachers from Batheay Primary School and High School as part of our Safety Delivered program supported by The UPS Foundation. Located on National Road 6A in Kampong Cham Province, the Batheay school district has recorded a high number of road crashes. In 2017, three people from
We teamed up with Metfone, a leading mobile operator in Cambodia, to send a text message to their 200,000 subscribers with the slogan in Khmer from our new Safety Delivered distracted driving campaign. The public awareness campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister emoji character as
A new safety campaign will integrate media- and community-based approaches to address distracted driving among 15 to 29 year olds. The campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister, evil emoji character as its key visual. It will be broadcast through a public service announcement on national
As part of a new public awareness campaign in Thailand, our Safety Delivered program has released a new viral video that proves just how “crazy” it is to use a phone while driving. The video, titled “The Science of Crazy,” centers around the concept that using a phone while driving is so crazy that science has a
A new Facebook media campaign launched by our Safety Delivered program is targeting youth in Vietnam with messages to keep them safe on the roads as they return home for Tet, the country’s Lunar New Year and most important holiday. The campaign shares tips and traffic law information from our road safety educational pamphlet in various interactive formats, including infographics, GIFs,
Thirty Safety Delivered road safety ambassadors from the Economic University of Ho Chi Minh City took advantage of the highly anticipated AFC U-23 Championship soccer match to educate an estimated 2,500 of their peers with a distracted driving video. The video, which was shown to the audience during the match’s half time, was originally published by Volkswagen and
AIP Foundation joined Ford Vietnam for two events this month to celebrate ten years of partnership through the Driving Skills For Life (DSFL) program, which teaches safe driving skills at no cost to participants of the course. Over 1,700 participants and 49 media attended both events, with students learning safe driving tips through interactive games
