February 22, 2018
As part of a new public awareness campaign in Thailand, our Safety Delivered program has released a new viral video that proves just how “crazy” it is to use a phone while driving. The video, titled “The Science of Crazy,” centers around the concept that using a phone while driving is so crazy that science has a difficult time understanding why people choose to do it. To address this, a group of scientists conduct a series of humorous experiments involving the most common examples of distracted cell phone use in order to prove the obvious- that cell phone usage while driving is deadly. The video uses humor as a tool to directly engage Thai youth in a discussion on distracted driving. In its first week, the video had already been viewed almost 30,000 times and has had over 10,000 engagements.
Watch the full video with English subtitles here.