We teamed up with Metfone, a leading mobile operator in Cambodia, to send a text message to their 200,000 subscribers with the slogan in Khmer from our new Safety Delivered distracted driving campaign. The public awareness campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister emoji character as its key visual. In addition to this texting campaign, an associated commercial will be broadcast on national television channels in Cambodia, an online campaign will be disseminated across social media channels, and our university student road safety ambassadors will carry out awareness raising events.