‘Don’t Speed’ campaign pilot illustrates the consequences of risky driving behavior

April 10, 2013

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To raise awareness among Vietnamese youth of the danger of speeding, Young & Rubicam (Y&R) Vietnam Advertising Group joined forces with AIP Foundation to launch the “Don’t speed” campaign in Ho Chi Minh City. Fallen motorcycle models installed at three urban locaitons, including universities and office buildings, illustrate the parallels of crashing at 67 kilometers per hour and falling from a five-story building. Y&R also distributed 500 flyers to young people with information on safe driving behavior.

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