Youth say “no” to honking with Ford Driving Skills for Life (DSFL) program

January 4, 2020

6 December, 18 December, and 4 January, 2020 – Hanoi, Ho Chi Minh City, and Hai Duong, Vietnam

As part of the “No Honking” public awareness campaign to increase youth traffic safety awareness, AIP Foundation collaborated with Ford Vietnam and other partners through the Ford Driving Skills for Life program to launch a series of music events called “Coi Show” to target youth in Vietnam. The music events reached over 3,300 students, all between the age of 16-24, with the aim of promoting a safer road culture and environment throughout the country. In Vietnamese, the word “coi” translates to honking, and the name of the music show calls attention to the frequency of driver honking in road culture across Vietnam.

The Coi Show music events, which have taken place since 2017, gained the attention and support of the Vietnamese government, with participation from Mr. Khuat Viet Hung, Vice Executive Chairman of the National Traffic Safety Committee, and Ms. Pham Thi Lan Anh, an expert from the National Traffic Safety Committee.

Appealing to trends among youth in Vietnam, the Coi Show leverages the talents of young artists, such as Le Thien Hieu, a famous young Vietnamese singer, to deliver road safety knowledge through a more creative approach. The show also featured a photo exhibition, “Traffic in the Magic Land,” showcasing the work of famous photographers to promote awareness for road safety in Vietnam.

At the Coi Show, students also received educational opportunities to learn more about risky road behaviors, including distracted and drunk driving, as well as safe driving behaviors, including how to drive at a safe distance and recognizing blind spots to avoid dangerous road crashes.

2019 marks the 12th year of AIP Foundation and Ford Vietnam’s collaboration in the Ford Driving Skills for Life (DSFL) program in Vietnam, which provides licensed drivers and future drivers the necessary skills for safe driving and green driving.

View more photos from the shows here.

About Ford Driving Skills for Life

The mission of the Ford Driving Skills for Life (Ford DSFL) program is to provide licensed drivers and future drivers the necessary skills for safe driving and green driving, beyond what is learned in standard driver education programs. At no cost to participants, the Ford DSFL program raise road users road safety awareness, improves driver safety and fuel economy for licensed drivers through a comprehensive training course and hands-on driver training.

AIP Foundation and Ford have partnered together since 2008 through the Ford DSFL program, working to build the capacity of target communities and drivers. Program activities, including training sessions and road safety public awareness campaigns, are currently implemented with partner agencies in Cambodia, Laos, Malaysia, Myanmar, the Philippines, Thailand, and Vietnam.

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