"Helmet Vaccine Newsletter - Aug/Sept 2010"
Dear Road Safety Stakeholders,
In recent months, AIP Foundation has been showcasing our
achievements at conferences from New York to London. We are also
continuing to build strong partnerships in Cambodia, India, Tanzania,
A highlight of these travels was my trip to New York for the
Clinton Global Initiative, where I was invited on stage with Bill
Clinton in recognition of the Global Helmet Vaccine Initiative’s
commitment to work in Vietnam, Cambodia, India, and Uganda over the next
Thanks for your continued support and please keep in touch with any road safety news.
AIP Foundation/Global Helmet Vaccine Initiative
Table of Contents
1. Recent Events
2. News Updates
Bill Clinton Formally Recognizes AIP Foundation’s Commitment to Action at the Clinton Global Initiative
New York, 22 September 2010
Greig Craft, president of the Asia
Injury Prevention (AIP) Foundation, announced today onstage at the
Clinton Global Initiative a commitment to implement road safety programs
in 94 schools across 4 countries over the next 3 years. These programs
will reach 357,000 students, parents, and teachers through direct
interventions and 81 million people indirectly through public awareness
education in Vietnam, Cambodia, India, and Uganda.
AIP Foundation will implement these interventions acting as the
lead NGO for the Global Helmet Vaccine Initiative, an international
coalition launched in 2009 with founding partners the FIA Foundation and
World Bank Global Road Safety Facility. Recently, the Inter-American
Development Bank (IDB) and the Centers for Disease Control (CDC) have
joined this coalition. The Global Helmet Vaccine Initiative operates
under the mission “a helmet on every head” in the UN’s Decade of Action
for Road Safety (2011 to 2020). Helmets have been proven to reduce the
likelihood of serious brain injury by 69% and fatality by 42%.
Photo: Greig Craft is invited on stage in recognition of AIP Foundation’s commitment to road safety
“We are honored to have our work recognized by Bill Clinton and
the Clinton Global Initiative. This recognition highlights the
importance of using helmets as a vaccine against the rising epidemic of
traffic fatalities” said Craft.
On September 21, Craft delivered a presentation on the Global
Helmet Vaccine Initiative during the Promoting Safe Roads Action Network
at the Clinton Global Initiative. In addition, the FIA Foundation
announced a multi-year financial commitment to the Global Helmet Vaccine
David Ward, Director General of the FIA Foundation, said:
“The Global Helmet Vaccine Initiative is the core element of our ten
year, US $1 million a year, CGI commitment for improving road user
behavior during the Decade of Action. Ensuring motorcycle users always
wear a helmet is one of the most cost effective ways to reduce death and
injury. GHVI is delivering a vaccine that has the potential to save
hundreds of thousands of lives.”
AIP Foundation was pleased to receive an invitation to attend
the Clinton Global Initiative, an international conference that
promotes collaboration between the private sector, non-governmental
organizations, and other global leaders to effectively confront the
world’s most pressing problems with an emphasis on tangible results. In
2000, Bill Clinton launched AIP Foundation’s signature Helmets for Kids program in Vietnam. Since then, AIP Foundation has donated over 500,000 helmets to children in developing countries worldwide.
Traffic fatalities are on par with the death tolls from the world’s
major diseases, including malaria and tuberculosis, though they receive a
fraction of the attention. The WHO predicts that traffic fatalities
will rise from the current rate of 1.2 million per year to 2 million per
year by 2020. Children account for 40% of traffic fatalities and
developing countries bear 96% of the global burden of child deaths.
Photo: Greig Craft promotes universal helmet use with Michelle Yeoh, Road Safety Goodwill Ambassador, and Julia Ormond
CDC Delegation Visits Vietnam and Cambodia
Hanoi, 30 June 2010
In August, AIP Foundation hosted CDC
delegates David Sleet, Associate Director for Science, and Mick
Ballesteros, Deputy Associate Director for Science, in Vietnam and
Cambodia. AIP Foundation arranged meetings to introduce the CDC to key
road safety stakeholders, helping the delegation understand the roles of
international organizations, national authorities, and hospitals in the
As a member of the global steering
committee of the Global Helmet Vaccine Initiative, the CDC will provide
funding and guidance for monitoring and evaluation of the Helmet Vaccine
Initiatives in Cambodia and Uganda. Meetings were therefore scheduled
to acquire information on existing injury surveillance systems, traffic
safety policies, and opportunities for capacity building in both Vietnam
During their trip to Cambodia, the CDC
delegates met with representatives from the AIP Foundation, which acts
as the lead NGO for the Cambodia Helmet Vaccine Initiative, as well as
stakeholders from the Ministry of Interior, Handicap International
Belgium, the University of Health Services, the National Police, the
Ministry of Public Works and Transport, and the Ministry of Health.
In Vietnam, the CDC met with
representatives from the WHO, US Embassy, National Traffic Safety
Committee, Hanoi School of Public Health, Ho Chi Minh City General
Department of Police, Cho Ray Hospital, and the Ministry of Health.
AIP Foundation Delivers Presentation at Safety 2010 Conference
London, 23 September 2010
AIP Foundation’s senior partnership
specialist, Lotte Brondum, attended the 10th World Conference on Safety
Promotion and Injury Prevention in London, from September 21st through
the 24th. Ms. Brondum attended sessions on best practices in promoting
road safety, with a particular focus on preventing child injuries.
addition, Ms. Brondum delivered a 15 minute presentation on the Global
Helmet Vaccine Initiative during the “Motorcycles: Road Safety” session
on Thursday, September 23rd. The Global Helmet Vaccine Initiative is an
international coalition led by the AIP Foundation, FIA Foundation,
World Bank Global Road Safety Facility, IDB, and the CDC, with the goal
of “a helmet on every head” in the UN’s Decade of Action for Road Safety
(2011-2020). Helmets are a vaccine against the rising epidemic of road
traffic fatalities, as they reduce the likelihood of fatality from a
road traffic crash by 42% and the likelihood of injury by 69%. Ms.
Brondum’s presentation provided an overview of the Global Helmet Vaccine
Initiative, highlighting AIP Foundation’s success in Vietnam and the
Global Helmet Vaccine Initiative’s plan to use this proven model in
other developing countries throughout Asia, Africa, and Latin America.
Photo: Lotte Brondum at the Vietnam Injury Prevention Partnership booth with Adrian Walsh, Director
of RoadSafe, and Bikash Mohapatra, Secretary of the Forum for Prevention of Road Accidents
Ms. Brondum also co-hosted the
Vietnam Injury Prevention Partnership’s information booth, providing
materials to other conference attendees about AIP Foundation and the
Global Helmet Vaccine Initiative. The Vietnam Injury Prevention
Partnership is a group of stakeholders including the WHO, the Ministry
of Transportation, the Ministry of Health, and the Hanoi School of
Public Health, who share the common goal of promoting road safety in
Other presentations about Vietnam
included “Motorcycle Helmet Usage to Improve Road Traffic Safety in
Vietnam,” delivered by the Ministry of Health; “Road Safety for Xe-Om
Riders in Hoi An Bus Station, Da Nang City, Vietnam,” delivered by the
WHO; “Essential Trauma Care Capacity for Road Traffic Injury in 5
Provinces in Vietnam,” delivered by the Ministry of Health.
AIP Foundation Represents Vietnam at Safe Kids Worldwide Conference
London, 19-20 September 2010
Kids Worldwide, a global networking organization that promotes child
safety, hosted representatives from each of the countries within its
network for an injury prevention conference. Participants shared best
practices based on experiences in their own countries on different
safety-related topics, including road safety, drowning, and home safety.
AIP Foundation’s senior partnership
specialist Lotte Brondum attended the conference and co-delivered a
presentation on road safety alongside participants from China, India,
and New Zealand. Vietnam has made significant recent strides in
improving road safety for children with the May 2010 passage of Decree
34, a law requiring children ages 6 years and older to wear helmets.
However, this law has proven difficult to enforce and AIP Foundation
continues to advocate for expanding the law to all age groups.
Photo:Lotte Brondum at the Safe Kids Worldwide conference with Anjali Burma, Safe Kids India;
Ann Weaver, Safe Kids New Zealand; Lingzi Liu, Safe Kids Worldwide; and Ratana Winther, Safe Kids India
OECD Publishes Data Showing a Record Decade for Road Safety
Paris, 15 September 2010
The Paris-based International
Transport Forum (ITF) – a branch of the Organization for Economic
Cooperation and Development (OECD) - released a report about road safety
developments over the past decade in 33 countries. Spain, Portugal,
and France made the most pronounced reductions in fatality rates from
road traffic crashes, while the US celebrated its lowest traffic
fatality rate in 60 years in 2009.
These advances are major victories in
the global fight for road safety; however, a great deal of work remains
to be done, primarily in developing countries. Compared to 2000,
traffic fatalities are predicted to decrease by 30% in developed
countries in the next decade, while they are expected to increase by 83%
in developing countries during the same time period, according to the
WHO. The AIP Foundation’s Global Helmet Vaccine Initiative – an
international coalition comprised of road safety stakeholders including
the FIA Foundation, the World Bank Global Road Safety Facility, the CDC,
and the IDB - aims to combat the growing toll of traffic fatalities on
The ITF report cited an overall decrease
in motorcycle fatalities, though some countries saw increases in
fatality rates of over 100%. The Global Helmet Vaccine Initiative is
committed to reducing motorcycle fatality rates by providing helmets and
helmet use education to developing countries in Asia, Africa, and Latin
To learn more about the ITF report, please click here.
Road Safety’s Impact on the Millennium Development Goals
The FIA Foundation’s Make Roads Safe
campaign published a report featuring statistics that demonstrate the
impact of road traffic crashes on a country’s progress toward the
Millennium Development Goals.
Road traffic crashes are the leading
cause of death worldwide for young adults ages 15 – 29 and the second
leading cause of death for children ages 5-14. Vulnerable road users
are at particular risk, accounting for 70% of fatalities in developing
countries. In addition, road traffic crashes consume 1– 3% of GDP in
developing countries, which often surpasses the amount these countries
receive in foreign aid.
Though the death toll from road traffic crashes is comparable to
fatality rates from malaria and tuberculosis, road safety rarely
receives the same attention in the media. Through public awareness
education, AIP Foundation hopes to shine the spotlight on this hidden
epidemic. AIP Foundation currently conducts public awareness campaigns
in Vietnam, Cambodia, Thailand, and Senegal.
For the full publication, please click here.
Vietnam Ahead of Deadline for Millennium Development Goals
A government report for the
Millennium Development Goals (MDGs) summit in New York showed that
Vietnam has already met or surpassed the majority of the MDGs ahead of
the 2015 deadline.
Vietnam has made great strides in
poverty reduction, universal primary education, gender equality, child
mortality reduction, and improvements to maternal health.
“[Vietnam] is a world leader in poverty reduction,” said UN Resident Coordinator John Hendra.
Though reducing road traffic fatalities
is not included in the MDGs, Vietnam has made significant progress on
this issue as well. Since the 2007 passage of the mandatory adult
helmet law, helmet use rates among adults have consistently been above
90%, resulting in a 24% reduction in injuries and a 12% reduction in
However, there is still room for
improvement. Child helmet use rates remain low, despite the government’s
passage of Decree 34 in May 2010, requiring children ages 6 years and
older to wear helmets. Unfortunately, the burden of proving a child’s
age falls to the police and, as a result, this law is difficult to
enforce. AIP Foundation continues to advocate for a universal helmet
law mandating helmet use for all ages. In January 2011, AIP Foundation
will launch a 3-year public awareness campaign focused on child helmet
use with the support of Atlantic Philanthropies.
For the full article in Vietnam News, please click here.
Spurt of Fatal Road Traffic Crashes Attracts Media Attention in Lebanon
A recent road traffic crash killing
six people and injuring 19 in Lebanon caught headlines as yet one more
incident in a spate of road traffic crashes throughout the summer.
Newspapers are comparing Lebanon’s death toll from road traffic crashes
to casualties suffered in the 2006 war with Israel.
Jamil Mroue, editor-in-chief of the Daily Star, wrote in an editorial:
“The lamentable reality of Lebanese
road culture tends to register only in the event of a catastrophe;
traffic laws and safety, on the contrary, are not a seasonal issue. This
is a crisis repeated daily, and we need to address it with the
immediacy and gravity it deserves.”
Kunhadi, a local organization that
promotes road safety among youth, is responding to this crisis by
launching a helmet use campaign with the donation 1,000 Protec helmets
to deliverymen. The Global Helmet Vaccine Initiative donated an
additional 100 helmets to the cause. Greig Craft, CEO of the Global
Helmet Vaccine Initiative, will attend the launch ceremony in October.
Diversey Hygiene Sponsors First Helmets for Kids Event in the New School Year
Hai Duong, 5 September 2010
Diversey Hygiene (formerly Johnson Diversey) celebrated its
strong commitment to promoting traffic safety for Vietnamese children
this school year (2010-2011) through sponsorship of AIP Foundation’s Helmets for Kids
program at Cam Thuong primary school in Hai Duong City. The donation,
facilitated by Stefan Phang, Regional Director, EHS & Security of
the Greater Asia Pacific Region, included the provision of 388 crash
helmets for new first grade students and older students who required
replacement helmets, as well as traffic safety education for over 1,000
school children and parents.
The helmet handover ceremony was held in the schoolyard on the
morning of September 5 and coincided with the school’s re-opening event
to welcome the students back from three months of summer vacation.
During the ceremony, guests enjoyed many performances, songs, and
speeches. Students also watched and participated in a magic show
performed by Stefan Phang, who then used a watermelon to demonstrate how
a helmet can protect the head.
Photo: Stefan Phang enjoying the ceremony with schoolchildren
Photo: First grade students model their helmets
Safe Kids Walk This Way Constructs Traffic Safety Park
Dong Nai, 14 September 2010
Photo: Model of Traffic Safety Park
AIP Foundation, acting as Safe Kids Vietnam (SKV), began construction of a Traffic Safety Park in Dong Nai in September.
Prior to construction,
SKV conducted surveys at five primary schools in Dong Nai and selected
Quang Bien Primary School as the project’s primary beneficiary for the
pedestrian program sponsored by FedEx Express. The school is located in
a dangerous area in the Trang Bom District, which has a high rate of
road traffic crashes. In addition, sixty percent of students at Quang
Bien Primary School commute to school on foot; these students will
benefit from the ability to practice safe walking skills in the Traffic
Safety Park. Students from other schools are invited to come and
practice traffic safety skills in the Park as well.
The Traffic Safety Park’s
design was outlined in collaboration with the Dong Nai Traffic Safety
Committee and Department of Education. They supported the concept of
building a small city with highways, one and two ways streets, a
pedestrian bridge, a railway, traffic signs, sidewalks, and
intersections with a set of four traffic lights.
School teachers and local
authorities also supported the project and expressed their strong
commitment to SKV’s pedestrian safety programs in Dong Nai province. In
addition to the Traffic Safety Park in Dong Nai, SKV implements a Walk
This Way program at four schools in Ho Chi Minh City, where students
receive lessons in pedestrian safety.
Cambodia Helmet Vaccine Initiative Signs MoU with the General Commissariat of National Police
Phnom Penh, 5 August 2010
The Cambodia Helmet Vaccine
Initiative signed a Memorandum of Understanding with the General
Commissariat of National Police, Ministry of Interior, in August. The
MoU is a testament to the partnership between the General Commissariat
of National Police and the Cambodia Helmet Vaccine Initiative for
promoting road safety nationwide.
Greig Craft, President of the AIP
Foundation, which acts as the lead NGO for the Cambodia Helmet Vaccine
Initiative, signed the MoU alongside Lt. Gen. Chan Kimseng, the Director
of the Central Department of Public Order in the Ministry of Interior.
In Cambodia, motorcycle riders
comprised 71% of road traffic fatalities in 2009. The Cambodia Helmet
Vaccine Initiative implements school-based education, helmet
distribution programs, and public awareness campaigns to encourage
universal helmet use.
Greig Craft signs MoU with Lt. Gen. Chan Kimseng, Director of the Central Department of Public Order
Cambodia Helmet Vaccine Initiative Television Drama “Regrets” Improves Viewers’ Attitudes Toward Road Safety
Phnom Penh, 13 August 2010
In May 2010, the Cambodia Helmet Vaccine
Initiative aired a highly popular television drama – “Regrets” – as a
part of its ‘One Helmet. One Life.’ public awareness campaign. This
television mini-series demonstrates the consequences of road traffic
crashes on a personal level and was endorsed by the Prime Minister, who
delivered a message on the importance of road safety at the beginning of
Surveys found that “Regrets” viewers were
10 percent more likely to report always making a child wear a helmet
when riding on a motorbike. In addition, viewers were 1.4 times more
likely to report always wearing a helmet when riding a motorbike.
Finally, the mini-series helped combat the “it will never happen to me”
notion among viewers, who were 1.3 times more likely to feel it was
possible that they, their family, and friends could get into a serious
“Regrets” was also aired during the
Global Road Safety Partnership (GRSP) and RS10’s workshop on the UN’s
Decade of Action for Road Safety on August 12 – 13 in Phnom Penh. The
workshop’s objective was to launch the UN’s Decade of Action for Road
Safety (2011-2020) by developing a comprehensive and measurable 10-year
Cambodia National Road Safety Action Plan to reduce road traffic crashes
and associated injuries and fatalities.
Road Safety Workshops Highlight Importance of Helmet Use
Four road safety workshops held over the
past two months have highlighted the importance of increasing helmet use
in Cambodia. These workshops include:
- A workshop on the Decade of Action for Road Safety (2011 to 2020) hosted by the GRSP and RS10
- A training workshop
on enforcing helmet and drink-driving laws for police co-hosted by
Handicap International and the National Road Safety Committee
- Two RS10 workshops on helmet use and drink-driving
In Cambodia, every day 5 people die and
19 people suffer severe injuries that remove them from the workforce and
burden their families because of road traffic crashes. According to
the WHO, helmets reduce the likelihood of severe injury from road
traffic crashes by 69% and reduce the likelihood of death by 42%.
Students Receive Lessons in Road Safety at Thai Schools
Pathumthani, 21 September 2010
On September 21st, AIP Foundation
Thailand’s staff joined Police Senior Sergeant Major Sommai Nain to
teach road safety lessons and signage to students at Wat Lanna School,
Glangklongsib School, and Wat Adisorn School in Pathumthani Province.
These lessons were part of AIP Foundation’s Helmets for Kids
program, a helmet distribution and road safety education intervention
sponsored by Diversey Hygiene. In November, Sofitel Bangkok Silom will
join Diversey Hygiene as a Helmets for Kids sponsor in Thailand.