"Achievements in June and July"
Dear Road Safety Stakeholders,
Much work is done while we are not pulled away from the office by
school events and conferences during June and July. We are preparing
for a busy school year in Vietnam and Thailand, for the Clinton Global
Initiative and several other road safety conferences throughout the
fall, and will launch the Nicaragua Helmet Vaccine Initiative in a few
As always, we appreciate your interest in our work, and look forward to hearing from you and of your activities.
AIP Foundation/Global Helmet Vaccine Initiative
Table of Contents
1. Recent Events
2. News Updates
Nicaragua Delegation Visits Protec Helmet Factory
Hanoi - 21 June 2010
- 21 June 2010, A Government delegation from Nicaragua, led by Major
Commissioner Roberto Gonzalez Kraudy, National Transit Chief and Mr
Alvaro Lacayo, President of the Automobile Club of Nicaragua, and a
member of the National Traffic Safety Committee of Nicaragua, visited
AIP Foundation in Hanoi and the Protec Helmet assembly plant in the Noi
Bai Industrial Zone. The trip was a fact-finding mission and an
information sharing opportunity for the Nicaraguan delegation, AIP
Foundation and its international affiliate, the Global Helmet Vaccine
In anticipation of initiating programs under the Nicaragua
Helmet Vaccine Initiative, AIP Foundation and Global Helmet Vaccine
Initiative representatives collaborated with the National Police to
develop a strategic road safety plan for Nicaragua. The construction of a
not-for-profit helmet assembly plant based on the Vietnam Protec model
is a central component of the development plan.
Photo: Nicaragua Delegate visits Protec factory
Technical assistance, school-based
projects, public awareness campaigns and police training are also key
elements of the Vietnam-Nicaragua collaboration. AIP Foundation
organized a donation of fifteen hi-tech radar guns from the Australian
Police to the Nicaragua National Police.
During the visit to Vietnam, a
Memorandum of Understanding was signed between the Nicaraguan delegation
and the Global Helmet Vaccine Initiative, which affirmed their role as
the Lead Organization for program implementation.
Photo: The delegation meets with NTSC
Photo: Representatives from the Nicaragua Delegation,
AIP Foundation and the NTSC
The Global Helmet Vaccine Initiative
will donate 1,000 Protec helmets from Vietnam to the Nicaraguan Police,
as well as helmet to children and motorcycle taxi drivers on 19 August
Senegal Ministry of Transport Visits Vietnam
Hanoi - 30 June 2010
Government delegation from Senegal including Mr. Bassirou Guisse,
Acting Minister of Telecommunications, ICT and Transport, and Mr. Drame
Seck, Director of Land Transport, met with the Vietnam Ministry of
Transport and NTSC. The trip served primarily as a best practices
exchange for the government partners and provided an opportunity for the
Senegalese delegation to visit the AIP Foundation facilities in Hanoi
and Protec helmet factory in Noi Bai.
The launch of the Senegal Helmet
Vaccine Initiative, the country-level implementing body of the Global
Helmet Vaccine Initiative, took place in March 2010, providing
motorcycle helmets and road safety awareness to citizens in the
country's capital, Dakar, and the provincial city of Ziguinchor. The
Initiative will continue throughout the year, promoting helmet use to
protect vulnerable road users on the nation's roads. The construction of
a not-for-profit helmet assembly plant based on the Vietnam Protec
model is a central component of the development plan for West Africa.
Photo: Senegal MOT Acting Minister Mr. Bassirou Guisse meets with Vietnam MOT Minister Ho Nghia Dung
Photo: The Minister visits Protec Helmet Factory
Technical assistance, school-based
projects, public awareness campaigns and police training are also key
elements of the Vietnam-Senegal collaboration.
Photo: Vietnam Ministry of Transportation led by
Minister Ho Nghia Dzung
Photo: Senegal Ministry of Transport delegation led by Acting Minister of Transport Bassirou Guisse
Photo: Laser International representatives
Chevron and Partners Sponsor Helmets for Kids Road Safety Event at Batam Primary School
Batam, Indonesia 29 July 2010
The Asia Injury Prevention (AIP)
Foundation with corporate sponsors Chevron Corporation, Mitsui
Exploration Co., Ltd. (MOECO), and PTT Exploration and Production Public
Company, Ltd. (PTTEP) hosted a Helmets for Kids road safety
event at Batu Ampar Primary School in Batam. The sponsors donated 650
motorbike helmets to students and teachers at the opening ceremony.
This event marks the launch of a yearlong Helmets for Kids
initiative, a school-based helmet distribution and education program,
piloted by the AIP Foundation in Vietnam. Batu Ampar Primary School is
the first Indonesian school to benefit from the AIP Foundation's road
safety programs, which are being implemented in Vietnam, Cambodia, and
"We are pleased to bring our work to
Indonesia, which has one of the highest percentages of motorbike-related
fatalities in the region. Protecting children by providing helmets and
road safety education is truly a public health necessity" said Mirjam
Sidik, Executive Director of the AIP Foundation.
Guests from Chevron, MOECO and PTTEP, as
well as representatives of the Batam government, police agencies, the
National Education Department and AIP Foundation participated in the
Prior to the launch event, AIP
Foundation staff led parents and teachers in the "Train the Trainers"
workshop, which empowers them to foster a proactive road safety
environment at the school. AIP Foundation and the program sponsors will
be responsible for monitoring progress throughout the 2010-2011 school
year and replacing lost or damaged helmets.
North American Regional Office of the International Union of Health
Promotion and Education (IUHPE) proposes a global road safety resolution
Geneva, Switzerland, 14 July
The IUHPE proposed a Resolution for
Global Road Safety at the 20th Conference of the IUHPE in July. This
resolution will be finalized and voted on in the coming weeks.
The resolution recognizes that road
traffic crashes kill more people each year than communicable diseases
like TB, and that there are effective interventions to curb this
epidemic. The IUHPE therefore called all members to support the UN
Decade of Action on Road Safety through active partnerships, fundraising
and garnering political support in middle- and low-income countries to
support road safety initiatives.
The Centers for Disease Control and
Prevention, the FIA Foundation and the Global Helmet Vaccine Initiative
are among the endorsers of this resolution. The GHVI endorsement is as
"The Global Helmet Vaccine Initiative
(GHVI), an international helmet use and traffic safety initiative,
strongly supports the Resolution to Support Global Road Safety, as GHVI
is committed to reducing road traffic injuries globally over the Decade
of Action for Road Safety."
Recent reports study the benefits of volunteer programs to business
AIP Foundation staff put together a
literature review of the benefits to the business of corporations who
organize volunteer opportunities for their employees and contribute to
the community. For more information on these studies, please contact Ms.
Carolyn Smith-Lin ([email protected]). Main conclusions include:
- Nearly 50% of
those surveyed by BBMG Research believe that it's "extremely" or "very
important" that the company where you choose to work is socially
responsible.' In fact, according to the Power Skills study, social
responsibility is one of the key factors job prospects use in evaluating
a potential employer.'
- The findings of
the study "How Corporate Social Responsibility Influence Organizational
Commitment" published in the Journal of Business Ethics in 2009
revealed that corporate social responsibility (CSR) to social and
non-social stakeholders, employees, and customers were the significant
predictors of organizational commitment.
- A recent study
found that when traditional customer-buying criteria, such as price,
quality, and convenience are equal, 81% of customers would switch brands
if a company practised CSR (Caribbean Business, May 2004).
- According to a
New Zealand study, 60-70% of respondents in the USA, Great Britain,
Australia and Canada said that they had rewarded or punished a company
in the last year because of its CSR reputation (Environics, 2002).
- The annual
PricewaterhouseCoopers global survey "The World's most respected
companies" (2004) was based on more than 1,000 interviews of CEOs across
25 countries, in four subject areas: Shareholder value, CSR, Corporate
governance, and Innovation. The top 10 in the list of "Companies that
best demonstrate their commitment to CSR" are Microsoft, Toyota, BP,
General Electric, IBM, Royal Dutch/Shell, Johnson and Johnson, Honda,
McDonald's and WalMart. Five of these MNC are also among the top 10 in
the list of "The World's most respected companies"
We are honored to work with four of
these companies in road safety. We offer volunteer opportunities for
sponsors through our Safe Routes to School program, incorporating
traffic safety activities into the students' curriculum throughout the
school year and giving the sponsor's employees the chance to work with
the school when installing traffic safety corners, safe parental pick-up
and drop-off zones.
The Queensland Department of Transport and Main Roads launched a TVC for motorcyclists
With the slogan "Be aware, take care,
survive." the ad shows a motorcycle crash and then rewinds time to
demonstrate how the driver could have avoided the accident. This
advertisement was created with extensive research on the most effective
techniques and messages for behavior change in motorcycle drivers in
This highlights the importance of
education in effecting social behavior change. Even with effective
enforcement, supportive laws and high compliance rates, drivers must be
educated on the negative impact of unsafe driving, and on the positive
changes to make to ensure that they and their family remain healthy and
AIP Foundation partners grass-roots,
school-based programs with nationwide mass media public awareness
campaigns because we recognize that providing helmets to the community
alone will not save drivers and passengers from death or injury.
Designing hard-hitting campaigns with researched messages to target the
challenges in each country, AIP Foundation works to ensure that people
not only wear helmets properly, but that they understand the safety
value of helmets, and the importance of safe road behavior.
To view the advertisement, please click here
New Traffic Rules in Vietnam create problems
A recent article in the Vietnam News,
an English-language daily newspaper published in Vietnam, voiced the
frustration of enforcement officials and drivers due to the new Decree
34, which associates fines with non-helmet use for children from the age
Challenges range from inadequate
infrastructure to support pedestrian safety, the difficulty of
identifying the age of passengers without identity cards, and
stipulations that ignore the reality of the sidewalk and streets of many
of Vietnam's cities.
The AIP Foundation, the United
Nations, and road safety stakeholders everywhere applaud Vietnam for the
enactment of Decree 34, which came into effect on 20 May 2010. It is a
major step towards child safety on the roads, and the increase of fines
associated with drink driving and reckless driving behavior targets the
majority of the causes of many traffic-related deaths and injuries in
Vietnam. This recent article however, highlights the importance of
legislation that is culturally appropriate and created with input from
all road safety stakeholders.
This is why the AIP Foundation
collaborates with local NGOs and government partners when implementing
road safety programs in developing countries around the world as a part
of the Global Helmet Vaccine Initiative. Tantamount to saving lives and
preventing injury is knowledge of the community, the laws and the
landscape. Effective road safety intervention requires the expertise of
multi-sector partners. For more information on GHVI and AIP Foundation's
partners, please visit the website
Intel Products Vietnam Ltd. has confirmed sponsorship for AIP Foundation's Safe Routes to School and Helmets for Kids
programs. AIP Foundation and Intel have enjoyed a strong partnership in
Vietnam. This is the third school Intel will sponsor with a traffic
safety education program, and before collaborating through AIP
Foundation's school-based programs, Intel was a member of the Vietnam
Helmet Wearing Coalition, funding our public awareness education.
Launch of the Road Safety in 10 Countries (RS10) initiative
Phnom Penh, Cambodia, 19 July
The official launching of the RS10
project in Cambodia funded by Bloomberg Philanthropy took place at the
Sunway Hotel of Cambodia in Phnom Penh. H.E Touch Chankosal, Secretary
of State of the Ministry of Public Works and Transport and Deputy
Chairman of the National Road Safety Committee of Cambodia presided over
the event that drew 86 participants from NGOs, government road safety
stakeholders, the police and the media.
The RS10 Consortium partners in
Cambodia - the World Health Organization (WHO), Global Road Safety
Partnership (GRSP), and Johns Hopkins University (JHU) - will work
together to stimulate a visible and measurable difference in road deaths
and injury in Cambodia. The consortium will work in three provinces in
Cambodia to address two risk factors. Based on evidence of need,
implementation will focus on Phnom Penh Municipality and in the Kandal
and Kompong Speu Provinces and address helmet wearing and drink driving
during the day and at night. The National Road Safety Committee of
Cambodia will work closely with these partners to implement these
A model of how the work in the three
intervention sites will be documented so that the project can be
replicated nationally when the second tranche of funding comes through.
National Workshop on Helmet Wearing and Drink Driving (RS10)
Phnom Penh, Cambodia, 20 - 21 July 2010
In connection to the Road Safety in 10
Countries consortium, a national workshop on helmet use and drink
driving was held at the Imperial hotel of Cambodia. H.E Touch Chankosal,
Secretary of State of Ministry of Public Works and Transport and Deputy
Chairman of the National Road Safety Committee of Cambodia presided
over the event, while H.E Heang Buntheav, the Undersecretary of State of
Ministry of Public Works and Transport organized the opening and
closing of the forum. The 70 participants from the public, private and
government sectors divided in to four groups to draft action plans for
drink driving and helmet wearing in Cambodia.
The same workshop took place on the provincial level on 26-27 July 2010 and the commune level on 29-30 July 2010.
Pathumthani Province, Thailand, 13 July 2010
Diversey Hygiene (Thailand) Co.,
Ltd., donated 324 students to the Wat Lanna School, the Glangklongsib
School, and the Wat Adisorn School in Pathumthani Province.
AIP Foundation has worked with
Diversey Hygiene (Thailand) Co., Ltd. in the past and welcomes this
opportunity to partner once again. Key in this relationship is the
dedication of Mr. Stephan Phang, a long-time supporter in both Thailand
Representatives from the Education
Authority, local government authority, police, Diversey Hygiene
(Thailand) Co., Ltd. staff, students, teachers and parents participated
in the three ceremonies that took place that day.
Did you know...
- Road accidents
have become a serious concern of the Royal Government of Cambodia - road
traffic crashes are the leading cause of death after AIDS in Cambodia
- The Asian
Development Bank estimated that Viet Nam's economy lost VND30 billion
(US$1.59 million) each year to first aid, treatment, rehabilitation and
fewer working hours because of death and disease.
- A story by Tuoi Tre
(Youth) newspaper on June 21, titled "Shock with helmet quality",
claimed 71 per cent of helmets on the market in Vietnam, bearing the
name of the certified manufacturers, are sub-standard.