In October 2013, AIP Foundation, funded by the Global Road Safety Partnership, with financial assistance from the Bloomberg Philanthropies, trained policymakers and the media to report effectively on road safety issues. The training workshops were developed to strengthen the implementation of child helmet regulation and awareness raising in Vietnam. In the six-month post-training assessment, 95 percent of government officers and 87 percent of journalists reported that they had applied what they learned in the training to their work, and the majority reported that they had shared the knowledge with others.

Following the training, journalist trainees produced 80 news articles, features, and TV documentaries. Government trainees applied the training through a variety of activities, such as training others, developing communication plans, and assessing the current helmet use situation.