A press conference was held in Hanoi to launch a new televised public service announcement (PSA) promoting child helmet use in Vietnam.

“When I Grow Up” tells the story of a little girl who has a very bright future and a loving family. As the girl rides on the back of her father’s motorcycle, she dreams of the person she will grow up to be. Suddenly, another vehicle crashes into theirs. The father, who is wearing a helmet, is left alone to face the devastating consequences of letting his daughter ride without one.

The PSA is part of the campaign being implemented by AIP Foundation in coordination with the National Traffic Safety Committee, the Ministry of Education and Training, the Road and Rail Traffic Police Department, and being supported by the World Health Organization. Miss Universe Vietnam 2008 spoke as a Goodwill Ambassador.

Watch the PSA in Vietnamese, in Vietnamese with English Subtitles, or in English.

Click here to read the press release.