“Every life is valuable, so please work together to stay safe during this holiday season and beyond,” spoke U.S. Ambassador to Cambodia, William A.  Heidt as he sat beside his wife on a motorcycle and pointed to his helmet. This concluded a holiday video message for the U.S. Embassy’s social media pages, which received over 1,000 likes.

The Ambassador, who took office in August 2015, displayed important support to road safety by reminding the Cambodian public about the new motorcycle passenger helmet law, especially important as holiday seasons worldwide consistently see spikes in the number of crashes as more people take to the roads to travel or visit loved ones.

Cambodia’s new Road Traffic Law, which took effect January 1^st, 2015 on all streets nation-wide, mandates helmet wearing among motorcyclists – drivers and now passengers, too.

To watch the video, click here.