The final winning helmet safety video of the Heads Up! campaign puts young voices at the heart of solving the global road safety crisis

October 11, 2022

HO CHI MINH CITY, Vietnam – October 11, 2022 

We are delighted to share the Public Service Announcement video that will serve as a global public awareness campaign, based on the final winning video of the Heads Up! competition! 

In August, the regional video competition came to a conclusion. Since then, the winning team of Fifty Five Productions from the Philippines has been working hard with the creative agency team to create the final product: a PSA video that will serve as a global public awareness campaign led by our young generation, where the young’s voices will be heard the loudest!

To view the video, please click here.

A regional helmet safety project empowering youth

The Heads Up! project invited university students to take center stage by participating in a regional video competition to design effective communication campaigns, raising awareness for their peers and general road users of the life-saving importance of helmet safety. Around the world, helmets are a uniquely affordable and effective protection against head injuries on the road. Wearing a quality helmet can reduce the risk of death by 42% and the risk of serious brain injury by 69%

Leading youth advocate Jimmy Tang, our Development and Strategic Partnerships Manager at AIP Foundation, who served on the Board of Judges for this competition shared, “the main mission of Heads Up! was to engage and educate youth on the importance of using high-quality helmets and helmet safety, in general. We are strong believers that young leaders of today are incredibly passionate and creative. Our video competition provided young people with the platform to serve as ambassadors for helmet safety while creating powerful messages that are directly relevant to their peers.”

The Heads Up! project team would like to thank all the students who have registered to participate and followed the contest closely. Whether you are a finalist or not, this is a precious journey in your youth. Congratulations to all entrants for your hard work. 

Useful links for further information:

– To view the final helmet safety video by the winning team, please click here. 

– To read more about the Heads Up! ECE 22 Helmet workshop, please click here.

– To read more about the Heads Up! workshop on youth engagement in road safety, please click here.

– To read more about the Heads Up! stakeholder engagement and advocacy workshop, please click here.

– To read more about the Heads Up! workshop on the Protec Factory, please click here. 

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