Street-based awareness campaign educates community on helmet safety and distracted driving

November 7, 2019

12 September, 2019 – 7 November, 2019 – Phnom Penh, Cambodia

AIP Foundation Cambodia, AIP Foundation collaborated with the Cambodia Traffic Police and the Department of Order to launch street-based public awareness campaigns to raise awareness of the importance of safe driving behaviors throughout the country.

Traffic police stopped motorcycles, trucks, lorries, and other vehicles at checkpoints along National Road No. 4 and 6A in Kandal Kampong Speu and Kampong Cham Province. Once stopped, the drivers received flyers from the officers and the Youth Ambassadors for Road Safety (YARS) who are a part of the Safety Delivered program. The traffic police and volunteers also disseminated crucial information about the importance of wearing helmets, the dangers of distracted driving, speeding, drunk driving, and other information regarding Cambodian road traffic laws. The street-based awareness activity was conducted from the months of September through November along several major roads leading from Phnom Penh to outside provinces, and aligned with major events in the country, including Cambodia’s Pchum Ben Festival, Water Festival, and International New Year, to remind road users along national roads to practice safe driving during holidays. 

The awareness campaign was implemented as part of the Safety Delivered program, which is supported by The UPS Foundation and implemented by AIP Foundation in Cambodia, India, Myanmar, Philippines, Thailand, and Vietnam to reduce road crash injuries and fatalities among vulnerable motorcyclists by working with young drivers to improve their driving behaviors and by increasing child helmet use. 

See more photos here. 

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