AIP Foundation collaborated with the Gia Lai Traffic Safety Committee (TSC) to celebrate the launch of a new public awareness campaign and school zone road modifications in Pleiku City as part of the Slow Zones, Safe Zones program – the first-ever pilot program to reduce speed in school zones in Vietnam, supported by Fondation Botnar and the Global Road Safety Partnership. At the ceremony at Phan Dang Luu Primary School, over 1200 teachers, students, and parents of the school attended in addition to government stakeholders from the National TSC, the Ministry of Education and Training, the Gia Lai TSC, the Gia Lai Department of Education and Training, the Gia Lai Department of Transport, and the Gia Lai Traffic Police. Additionally, representatives from all 32 primary schools in Pleiku, KOVA Paint, the Global Road Safety Partnership, and AIP Foundation attended the ceremony.

Slow Zones, Safe Zones focuses on speed reduction and school zone safety through construction of tailored school-zone modifications like speed bumps, road markings, speed reduction signs, and sidewalks; design and implementation of a road safety public awareness campaign to promote positive road user behaviors, paired with increased law enforcement; development and testing of a nationally-applicable road safety e-curriculum; and advocacy to provincial government to support and scale program activities throughout Pleiku City and Gia Lai province.

In Pleiku City, school zones are often located along national and provincial roads and there are no safety parameters in place to protect pedestrians, namely schoolchildren commuting to and from school, from road crashes. In addition, the current speed limits for these roads are rather high with a minimum of 50km/hour. In response to this, Slow Zones, Safe Zones installed raised crosswalks, rumble strips, refuge islands, traffic lights, road markings, speed reduction and school zone signs, and new sidewalks at two schools thus far. Additionally through Slow Zones, Safe Zones, a school zone speed limit of 30 km/h was implemented in Vietnam for the first time.

In addition to the school zone modifications, Slow Zones, Safe Zones also celebrated the launch of its public awareness campaign featuring billboards and a television public service announcement (PSA) entitled “The Wheel.” In the PSA, we see the story of a young girl who becomes paralyzed after being struck by a carelessly speeding motorcycle on her way home from school. The PSA explores the implications of reckless driving on the lives of those most vulnerable, young children, and hopes to emphasize the importance of slowing down while driving in order to protect one another and to avoid possible consequences such as those faced by the young girl.

Watch “The Wheel” here.

Read the full press release here.

See more photos from the launch here.

View photos of the school zone modifications here.