May 31, 2014
Helmet use in Johnson & Johnson project schools in Quang Binh, Ha Tinh, and Dong Nai
Students’ helmet use has sky-rocketed following a donation of 4,057 helmets to students and teachers at 39 schools in April. Across seven new schools, students’ helmet use increased significantly from five percent before the donation in April to 93 percent in May.
Schools that had previously received donations also maintained high helmet use rates after implementing educational activities: 81 percent in April and 83 percent in May.
This is the third year of the Johnson & Johnson Helmets for Kids sponsorship in Dong Nai, Ha Tinh, and Quang Binh provinces. Johnson & Johnson will revisit these schools in September to donate 6,000 additional helmets to newly enrolled students.
A rigorous helmet observation methodology, developed in partnership with the U.S. Center for Disease Control (CDC), was implemented in April 2014 that incorporated strategic filming of the traffic flow outside of the schools. With this new monitoring method, AIP Foundation was able to more accurately observe the increase in student helmet use rates.