Ho Chi Minh City, Vietnam – December 16, 2021

We are losing our next generation at an alarming rate.

Road traffic injuries are the leading cause of death among young people aged 15-29. Youth engagement is critical to improving global road safety. To empower our young generation, the first step is to listen to their concerns and ideas. The Heads Up! project, implemented by AIP Foundation and AA Vietnam, with support from The Fédération Internationale de l’Automobile (FIA) Road Safety Grant Programme, FIA Region II and FIA Foundation puts the voice of young people at the heart of improving road safety.

Empowering youth across South-East Asia: Launch of the Heads Up! Website

As part of the newly launched Heads Up! website, university students from 4 ASEAN countries (Cambodia, the Philippines, Thailand and Vietnam) will be able to participate in a regional video (public service announcement) competition on helmet safety. The Heads Up! website outlines the details regarding the competition such as topics, terms and conditions, how to submit your video, as well as the benefits of being part of a regional awareness-raising initiative on helmet safety. Moreover, it provides easy access to informative and reliable resources on helmet safety and road safety as a whole.

Young voices first: The Heads Up! Regional Helmet Safety Video Competition launch

This is the first dedicated website under a regional initiative where youth across ASEAN countries and beyond can learn, exchange and share about helmet safety. The website invites university students to take center stage by participating in a regional video competition to design effective communication campaigns, raising awareness for their peers and general road users of the life-saving importance of helmet safety.

About the Heads Up! Project

Heads Up! is a signature, youth-led project that empowers passionate university students to create innovative, regionally-relevant public awareness campaigns for their peers and general road users on the importance of helmet use and quality helmets.

More information can be found at:

To view the newly launched Heads Up! website, please click here.

To enter the Regional Helmet Safety Public Service Announcement (PSA) Competition, please click here.

To read our Quick Fact Sheet on the Heads Up! Project, please click here.

To read more about the FIA Safe and Affordable helmet programme, please click here.