Radio PSA on reducing speeds in school zones launched on Voice of Vietnam with discussion of Slow Zones, Safe Zones program

November 16, 2019

AIP Foundation Deputy CEO, Na Huong Huong, took to the airwaves to discuss our speed reduction in school zones program, Slow Zones, Safe Zones, on the Voice of Vietnam (VOV1) radio talkshow in Vietnam. The Slow Zones, Safe Zones program, was piloted in coordination with Vietmam’s National Traffic Safety Committee and Gia Lai Traffic Safety Committee, with the support of the Botnar Foundation, GRSP, Nissan Motor Company, and the Federation Internationale De L’Automobile.

During the radio talkshow, Ms. Huong shared notable results of the speed reduction program, including an increase in parent knowledge of the current speed limit from 15.9% pre-intervention to to 72.5% post intervention. Preliminary speed results have also shown that the average speed of motorcycles around the pilot schools was reduced by an average of 5 km/h; the average speed of cars was reduced by 11km/h; and large vehicles, such as buses, showed reductions of almost 20 km/h.

Utilizing the Star Rating for Schools Assessment application, which ranks the safety of a school zone from 1 (least safe) to 5 (most safe), the safety around the schools had improved from “two stars” to “five stars” at one pilot school, Phan Dang Luu School; and from “three stars” to “five stars” at another, Nguyen Luong Bang School.

The talkshow concluded with an airing of AIP Foundation’s newest radio public service announcement, titled, “Slow Down Your Vehicles When Passing School Zones,” which tells the fictionalized story of a young girl who was hit by a speeding truck when riding her bike home from school. When she wakes up in the hospital, her legs have disappeared.

This radio PSA began airing on VOV 1 from November 11, 2019, and will be aired a total of 600 times throughout the 2019-2020 school year in Vietnam, which will conclude in May 2020.

Read more about Slow Zones, Safe Zones here.

Listen to the radio PSA “Slow Down Your Vehicles When Passing School Zones” in Vietnamese here.

[Back to previous page]