Pirelli gears up to save lives with road safety charity in Asia

September 22, 2021

HO CHI MINH CITY, Vietnam – September 22, 2021

AIP Foundation’s work to reduce road traffic injuries and fatalities is made possible through the generous support of our dedicated partners across the public and private sectors. In May, Pirelli donated an exclusive Formula 1 (F1) tire featuring the Italian flag and signatures by all members of the Luna Rossa Prada Pirelli sailing team to raise donations for AIP Foundation’s global road safety efforts. The tire was featured in a silent auction for sports fans around the world — with the auction winner raising approximately $3,500 USD. All proceeds will support AIP Foundation’s delivery of life-saving road crash interventions in developing nations in our region.

We would also like to thank Pirelli for their additional donation of 5,000 euros which will contribute to our life-saving road safety programs targeting at-risk communities across Asia. These funds will provide vital resources for our organization to continue implementing our programs in the region.

Road traffic crashes claim more than 1.35 million lives each year and cause up to 50 million injuries around the world. This is a complex and very real problem that we can solve together. AIP Foundation is committed to fostering collaborations between private corporations, governments, and public sector organizations to implement effective and sustainable safe roads for life.  With Pirelli, as a new, trusted collaborator in the fight against road injuries and fatalities, we can work together to improve road safety and save the lives of our younger generations.

We welcome this inspired partnership with Pirelli, bringing together new initiatives and positive impacts for our most vulnerable road users. Grazie, Pirelli, for your truly appreciated support marking our journey ahead.

Watch how Pirelli saves lives here.

To read more about the auction of the F1 tire, please click here.

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