NANBA Township, XUANHAN County, Sichuan, China - November 17, 2019

To commemorate the World Day of Remembrance for Road Traffic Victims, in honor of the memory of those who have lost their lives or been injured on the world’s roads, AIP Foundation hosted an educational road safety awareness event at Kunchi Yuying Kindergarten through its Walk Wise pedestrian safety program.

AIP Foundation partnered with volunteers from Window of Xuanhan, a local media outlet, to conduct interactive games with the kindergarten students to promote their awareness and understanding of safe road behaviors. The children also learned about the message behind this year’s theme for World Day of Remembrance for Road Traffic Victims, “Life is not a car part,” which reminds us that life is far more valuable than any replaceable part. In Chinese, the message was interpreted to explain that while car parts and cars may have a price, life is priceless and must be valued.

To further promote public awareness through the event, the students also wrote messages on World Day of Remembrance-themed posters before going out onto the streets with their teachers to speak with community members about road safety.

The community-based event was designed to answer the World Day of Remembrance for Road Traffic Victims’ call to action to bring greater attention to the burden and cost of the daily occurrence of road traffic crashes. By inspiring collective reflection and remembrance, the day is designed to encourage communities and countries to determine ways to reduce the number of injuries and deaths on roads worldwide.

AIP Foundation and Window of Xuanhan have previously partnered to deliver road safety messages in Xuanhan County, where the Walk Wise program aims to improve the safety of road users through community education, school-based road safety education, road safety treatments, and capacity-building measures. Since 2017, Walk Wise has been implemented in 17 program schools in Nanba Town, Xuanhan County, where it has reached over 32,000 students, 422 teachers, and 41,143 parents.