Uganda - September 17, 2014

Throughout 2013, AIP Foundation’s media campaign in Uganda focused on the cost of head injuries. This year, the 2014 Uganda Helmet Vaccine Initiative (UHVI) ‘Wear a Helmet’ Campaign has been developed with the objective of empowering boda boda operators by addressing their safety as a matter of personal and national development. This year, the UHVI campaign is endorsed by a leading celebrity musician in Uganda, Bobi Wine, who has worked with UHVI in the past. Recently, a billboard was erected in Kampala that includes Mr. Bobi Wine and tells onlookers to wear a helmet. The media campaign also includes radio commercials in addition to outdoor media and is part of a bigger program that will feature safety workshops, distribution of helmets, and advocacy efforts. The campaign, supported by CrossRoads, UK AID, and the European Union, will run for four months.