Vietnam - October 1, 2013

“Let’s Walk Safely,” a pedestrian safety TV commercial created by the Asia Injury Prevention (AIP) Foundation and CreaTV will air in CJ Group owned MegaStar Cinemas across Vietnam this October, November, and March. The commercial will provide movie-goers with valuable pedestrian safety information that has the potential to save thousands of lives across the nation.

The TV commercialwas created as a pro-bono project by CreaTV to support the UN Decade of Action for Road Safety as part of AIP Foundation’s child pedestrian safety campaign. This multifaceted program combines education and environmental improvements to areas where children walk, as well as research and law enforcement with the goal of promoting child pedestrian safety.

The brief but moving commercial targets young audiences with striking animation and encourages them to stop, look both ways, think, listen, and cross carefully. CJ Group and MegaStar have generously agreed to air the commercial in ten of their theaters more than 9,000 times in five provinces throughout Vietnam.