Thailand - December 21, 2014

AIP Foundation has joined forces with Save the Children Thailand to launch The 7% Project’s first public service announcement (PSA). The minute-long clip on YouTube campaigns for children to always wear helmets while on motorcycles. The clip features local and foreign celebrities such as host John Winyu, actor Dom Hetrakul, Ukulele star Sophicha “Gail” Angkawaimongkol, and South Korean girl band “Crayon Pop”. Over 8,900 individuals have already pledged to ensure both drivers and passengers always wear their helmets when on motorcycles.