HA NOI, Vietnam - February 18, 2014

On February 18, a national workshop on child helmet use took place in Hanoi, attended by 36 government and international representatives. The workshop participants reviewed the implementation of the national campaign “Children also need a helmet” over the last three years and discussed a national plan to continue the proven integrated campaign model in 2014 in order to sustain and further increase the child helmet wearing rates.

AIP Foundation has coordinated the “Children also need a helmet” campaign locally with the National Traffic Safety Committee, Ministry of Education and Training, National Traffic Police (C67), provincial Traffic Safety Committees, Departments of Education and Training, and Traffic Police of Hanoi, Ho Chi Minh City, Danang, Quang Binh, Ha Tinh and Dong Nai. International donors and sponsors include the World Health Organization and the Global Road Safety Partnership.

The campaign aimed to increase the helmet use among children by airing the TV commercial “When I grow up” and documentary “In Retrospect” on national and local media outlets, installing billboards, and conducting family days. Parents and students engaged in the campaign through local information sessions, audio broadcasts, lucky draws, and the distribution of educational hand fans, helmet coupons, and booklets at schools. The campaign’s online presence increased with a photo contest and pledge drive. Police enforced the child helmet law around schools in Hanoi, Ho Chi Minh City, and Danang, as part of the campaign.