BANGKOK, Thailand - January 8, 2014

On January 7th, AIP Foundation Thailand launched a second trial “pop-up” helmet retail kiosk at a gas station in Suan Luang, Bangkok, that aims to increase accessibility to children’s helmets. For two weeks the kiosk will sell children’s helmets and trained staff will interview customers about the motivations behind their purchases.

Save the Children is partnering with AIP Foundation, the Global Road Safety Partnership, and CSR Asia to establish a new child helmet wearing campaign in Thailand. As part of the development of this program, AIP Foundation Thailand is conducting a series of small experimental trials throughout Bangkok running from November 2013 to January 2014 and funded by the FIA Foundation and the Road Safety Fund. These trials are testing new and innovative approaches to increasing child helmet use in Thailand.