YEN BAI Province, Vietnam – December 1, 2022

In the Northern part of Vietnam, many primary schools are located on high-density traffic roads, often overflowing with heavy traffic, putting young students at significant risk as they travel to and from school.

Prudential Vietnam has launched the third year of the SAFE STEPS KIDS – Road Safety (SSK-RS) program, implemented by AIP Foundation, aiming at mitigating the risks students experience every single day by providing students with safe equipment and proper road traffic education.

This year, 566 helmets were distributed to the students and teachers at Nguyen Viet Xuan primary school. Through interactive fun and games, students practiced their road safety skills and knowledge focusing on quality helmet use and pedestrian safety. This day was an opportunity to spread the achievements of interactive and participative methods of the program for road safety education.

The day symbolizes a key meaningful message to parents, policymakers, and local residents in the community on establishing a safe school environment and providing road safety education to primary students. This was one of the largest events of the SSK-RS program this year.

A regional program for road safety:

The SSK-RS programis part of the SAFE STEPS KIDS program, developed by the Prudence Foundation in partnership with Cartoon Network and the International Federation of Red Cross and Red Crescent (IFRC).

The program aims to equip millions of children across Asia with actionable information designed to save lives in the event of emergencies or disaster situations. To date, the program has been deployed in Asia, in Cambodia, Indonesia, Malaysia, and Singapore.