Vietnam - April 25, 2016

Throughout the months of April and May, AIP Foundation, in partnership with The UPS Foundation and in collaboration with the National Traffic Safety Committee, hosted a nationwide social media campaign, with the goal of using photography to promote social change by giving parents a forum to share their experiences on the road and their support for child helmet use.

The campaign required parents to submit photos showing their children wearing high-quality helmets and a caption about road safety or helmet use. Prizes were awarded every week of the campaign to those photos that delivered the most powerful testaments of parent engagement in their children’s well-being on the roads.

By the end of the campaign, over 400 photos had been submitted and hundreds of families had taken part in the effort.