HA TINH - QUANG BINH - DONG NAI, Vietnam - October 13 - 20, 2014

With financial support from Johnson & Johnson, 5,093 helmets were distributed to 39 primary schools in the provinces of Ha Tinh, Quang Binh and Dong Nai this week. Helmet donation ceremonies were held under the Asia Injury Prevention (AIP) Foundation’s Helmets for Kids program and organized by the National Traffic Safety Committee (NTSC), Ministry of Education and Training (MoET), and provincial and district counterparts (see below) with the goal of increasing child helmet use.

Among the 39 primary schools, 15 are from Ha Tinh province, 16 from Quang Binh province, and 8 from Dong Nai province in Vietnam. In addition to donating helmets to new students and replacing crash helmets at no cost, 228 subsidized helmets have been contributed by parents replacing cases of lost or overgrown helmets to ensure that children are fully protected. This reinforces that the Helmets for Kids message is building traction not just with children, but also with their parents, and that the program’s road safety message is resonating within the community.