Thailand - February 22, 2018

As part of a new public awareness campaign in Thailand, our Safety Delivered program has released a new viral video that proves just how “crazy” it is to use a phone while driving. The video, titled “The Science of Crazy,” centers around the concept that using a phone while driving is so crazy that science has a difficult time understanding why people choose to do it. To address this, a group of scientists conduct a series of humorous experiments involving the most common examples of distracted cell phone use in order to prove the obvious- that cell phone usage while driving is deadly. The video uses humor as a tool to directly engage Thai youth in a discussion on distracted driving. In its first week, the video had already been viewed almost 30,000 times and has had over 10,000 engagements.