HO CHI MINH CITY, Vietnam — September 16, 2020

On the official “first day” back at school in Vietnam and in recognition of Vietnam’s annual traffic safety month in September, Safety Delivered, a program implemented by AIP Foundation and supported by The UPS Foundation, released a new PSA video, “Đủ ba bước, rước bình an,” or “3 steps, be safe.” The PSA reached nearly 80,000 users and received over 43,000 views on Safety Delivered’s Facebook page in just the first 4 days.

Millions of children will make their journey to and from school by motorbike, the most common form of transportation in Vietnam. Motorbike riders and children are the most vulnerable road users. While helmet use is compulsory, proper helmet use is still a challenge. The PSA uses a fun song and dance where the roles are switched between parent and child to playfully remind students, parents, and community members of the 3 steps to ensure proper helmet use.

Later in September, the Safety Delivered program, with support from the Department of Education and Training, will host a contest inviting students from Ho Chi Minh City and Thai Nguyen province to compete with a dance cover of the song.