HA TINH - QUANG BINH - DONG NAI Province - April 22, 2013

Johnson & Johnson is returning to Ha Tinh, Quang Binh, and Dong Nai provinces to donate motorcycle helmets to nearly 7,000 primary school students and teachers at twelve schools in its second year sponsoring AIP Foundation’s Helmets for Kids program.

Last year, 49 students and one teacher experienced road crashes and in most instances suffered less severe injuries due to the helmet donation, including a fourth-grade student from Ha Tinh Province who was thrown head-first to the ground by a crash and survived because of his helmet.

Helmets were handed over to the students in each province at ceremonies from April 16 to 23. Nearly 2,000 teachers, students, parents, local authorities, and partners attended the kick-off events, including representatives of the local Department of Education and Training, Traffic Safety Committee, Transport Department, Traffic Police, Women’s and Youth Unions, and People’s Committee. These local partners collaborate with schools during Helmets for Kids implementation and afterward to maintain high levels of helmet use.

Helmets for Kids will also conduct helmet observations, teacher training, crash monitoring, extracurricular activities, and communication with students’ parents to reinforce their understanding of helmet use and encourage them to put helmets on their children. In addition, 32 billboards will be installed encouraging helmet wearing among children at former and current target schools. At the beginning of the next academic year, more than 3,000 new students at the total 32 target schools will also receive helmets.