UDON THANI Province, Thailand - October 31, 2016

“Catalyst Asia,” a bi-annual magazine published by the Institute for Societal Leadership at Singapore Management University, profiled the principal of a Helmets for Kids project school in Udon Thani Province. Tanongsak Haprom has made helmets a mandatory part of his students’ uniforms. In April 2016, helmet wearing rates at half of the Helmets for Kids program schools in the province reached 100%.

“There was resistance initially but we continued to engage both parents and students about the importance of helmet use and road safety. We try to use every opportunity – from classrooms to parent meetings, during school drop-offs and pick-ups, as well as daily road safety lessons during assembly, which is broadcast to nearby communities. This helped children and parents become more aware of the risks they’re taking when they are not wearing a helmet,” he said.