Vietnam - January 26, 2012

The supermarket chain Big C approached AIP Foundation in January to take part in the child helmet campaign. Thanks to their involvement, additional informational flyers were distributed and more families were reached through three full pages pages in Big C’s catalogues. One million catalogues were distributed nationwide, in addition to banners which were hung in the stores and their parking lots from January 26thto February 12th. Big C is calling this communication campaign the “Big C For Kids’ Safety” program. It also includes discounts on the retail prices of many child helmets, including Protec Tropical Helmets.