HO CHI MINH CITY, Vietnam - September 27, 2024

AIP Foundation was thrilled to join the FIA Digital Dialogues Workshop that took place virtually at the end of September. During the workshop, Victoria Jönsson-Brown, Communications Officer at AIP Foundation shared insight to the best practices and key strategies of AIP Foundation on social media.

Overall, AIP Foundation's social media accounts have surpassed 6,000 followers, reaching over 1.4 million users across four platforms in 2023. With an engagement rate of 24.71%, our online presence continues to grow, allowing us to raise awareness on the critical issues of safe mobility and youth engagement.

AIP Foundation collaborates with FIA (Fédération Internationale de l'Automobile) on a variety of issues including helmet safety, school zones safety and youth engagement and safety. To enhance our outreach when we communicate about our programs, we are committed to the following best practices:
- Tailoring content for each platform
- Collaborating with partners to share campaigns
- Understanding our audience's needs and ensuring content relevance
- Maintaining regular posting schedules
- Communicating with kindness, respect, and inclusivity

The presentation ended by showcasing the importance of youth voices in safe mobility through theHeads Up!- Helmet safety youth video - Keep it in your Head created by university students from the Philippines. You can view the videohere."This innovative FIA Digital Dialogues workshop reminds us that effective communication is not just about sharing information—it's about fostering connections, understanding our audience, and inspiring change. By supporting each other, we can amplify our impact and create a safer, more engaged, safe mobility community for everyone," shares Victoria Jönsson-Brown, Communications Officer at AIP Foundation.