Thailand - June 3, 2016

Ratanawadee H. Winther, Thailand Chairperson for AIP Foundation, was interviewed by the Thai PBS news channel in connection with a recent event for The 7% Project, which drew 2,000 attendees in support of increased helmet use among children.

The 7% Project is a nationwide campaign established by AIP Foundation and Save the Children in response to the road crash crisis in Thailand. Part of the problem is that helmet wearing rates in the country are so low – just 7% of child passengers ride protected – and the project aims to tackle this issue with an integrated approach focusing on enforcement, education, and media outreach.