New website harnesses Cambodia’s digital generation to improve road safety, increase helmet use

September 21, 2013

safe roads website launchThe Asia Injury Prevention (AIP) Foundation, in partnership with the National Road Safety Committee and the General Commissariat of the National Police, will launch the Safe Roads website on September 20, 2013.

The website expands on AIP Foundation’s successful community engagement through Facebook in Cambodia over the last year. Several initiatives, including a photography contest, an online petition, and a family-friendly app, have already garnered the page nearly 10,000 fans. To build on this online following, the new Safe Roads website will target Cambodian youth with information on the road safety situation in their country, up-to-date news plus weekly quizzes games, and prizes.

Read the press release here.

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