The National Film Festival held a press conference to announce this year’s theme, “Building traffic culture among youth and teenagers,” to the media and general public. The festival accepts entries in three film categories – documentary, science fiction or TV commercial – and the winning selections will be recognized at an awards ceremony in December 2017. Festival organizers invited AIP Foundation Founder and President, Greig Craft, to attend the official announcement on behalf of the road safety community. Other featured guests included Mr. Khuat Viet Hung, Deputy Chairman of the National Traffic Safety Committee; Major General Tran Son Ha, Director of the Public Transportation Department; as well as representatives from coordinating government agencies and departments.

The National Film Festival is an annual event that aims to increase the helmet-wearing rate in Vietnam by improving road safety knowledge and awareness within communities. The festival, first organized in 1996, consistently attracts a great deal of public attention and participation from all parts of society. Past years included submissions from government, local authorities, media, public and private organizations, and civil society.