A new PSA launched in Bangkok urging people to “Tell Auntie PIA” (“Fong Pa PIA”) about risky road behaviors they see and dangerous traffic areas in the city. The campaign is part of the new Slow Down…Save Lives program, which is a collaboration between AIP Foundation and the Global Road Safety Partnership (GRSP). The PSA was unveiled at a recent seminar hosted by the two organizations focusing on managing vehicle speeds. The team also presented it to Amnuay Nimmano, the deputy governor of Bangkok, and other government stakeholders. At the end of the campaign, AIP Foundation will send all comments and images submitted by the public to relevant public works agencies in order to establish pilot safe speed zones in Bangkok.

The World Health Organization, ThaiRoads, Sidekick, Legal Development Program in Thailand, and other community leaders are supporting the initiative.

Visit the official campaign website to learn more and get involved.

Like the campaign on Facebook here.

View photos from the launch event here.