October 20, 2015
Helmets for Kids sponsored by ARRB Group in collaboration with Rotary Matilda Bay and Rotary Sraprathum ended this month after a year of successful implementation. The project was held at Prathom Taveetha Pisek School located in Bangkok Yai District, Bangkok in a high-density traffic area. The school has 729 students and 49 teachers, of which 80% travel to and from school on bicycles or their parents’ motorcycles. Students are vulnerable to traffic crashes as they travel to and from school every day, so the project aimed to raise helmet use rates and to promote safe behaviors.
Students helmet use rates increased from 11.5% to a high of 67.2 % during the project year. The results prove project intervention activities were effective in increasing the road safety knowledge and skills of students, hence encouraging them to wear helmets.