AIP Foundation’s partner on the Helmets for Families program, Manulife Cambodia won four prestigious awards at the 2018 International Customer Relationship Excellence (CRE) Awards ceremony organized by the Asia Pacific Customer Service Consortium on 15 June, 2018. The award categories included: Best Corporate Brand of the Year, Customer Engagement Programme of the Year, Corporate Social Responsibility Leadership of the Year, and CEO of the Year in the Insurance Category – a special award from the Asia Pacific Customer Service Consortium (APCSC) recognizing Manulife Cambodia CEO and General Manager Robert Elliott.

Since 2017, AIP Foundation has partnered with Manulife Cambodia to implement the Helmets for Families program. The program targets children and their road safety role models – their parents. Overall, 935 students, 43 teachers, and 70 mothers (1,048 total) were direct beneficiaries of program activities. Since helmet delivery in November 2017, rates of helmet use increased from 3% to 95%. AIP Foundation and Manulife Cambodia will continue Helmets for Families through the 2018-2019 school year. The program will be implemented in a primary school in Preah Sihanouk Province beginning in November 2018 and ending in August 2019. It is expected that 945 students, 40 teachers, and 70 parents (1,055 total) will receive helmets from the program.

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