May 1, 2016
A crucial part of AIP Foundation’s work lies in not only carrying out quality programming but also in ensuring that our outreach efforts are comprehensive, accurate, and high-impact so as many people as possible gain access to the information they need to stay safe on the roads. In pursuit of this goal, AIP Foundation carried out a three-week “communication effectiveness evaluation” in the cities of Danang, Hanoi, and Ho Chi Minh City to measure the results of the communications aspect of its Safe Roads. Safe Communities. project, which is funded by The UPS Foundation.
The results from the cross-sectional survey of 450 parents from 45 different schools in the three target cities indicated that, about two-thirds had correct knowledge of the child helmet law, and, of those parents who had seen or heard the campaign message, almost two-thirds had seen a billboard (such as the one shown above) from the communications campaign. In addition, of those surveyed, 92% believed that children need to wear helmets, while 97% stated that the reason they had their children wear helmets was because they worry about potential head injuries.
With results like these, it is clear that AIP Foundation’s efforts are reaching broad audiences and also helping develop high rates of positive attitudes among parents when it comes to helmet safety.