The British Medical Journal’s “Injury Prevention Journal” published AIP Foundation’s abstract revealing mid-term data from its Cambodian helmet safety awareness program, Head Safe. Helmet On. The piece, titled “Knowledge of, attitude toward and practice of helmet use among motorcycle passengers in Cambodia,” revealed that awareness of the new passenger helmet law increased from 69% in August 2014 to 91% in August 2015. AIP Foundation used the findings to craft a mass media campaign that included television and radio commercials.

Head Safe. Helmet On. was launched by AIP Foundation and the U.S. Agency for International Development – Development Innovation Ventures (USAID-DIV) in 2014, with the support of partners including FIA Foundation, U.S. Centers for Disease Control, The UPS Foundation, and the Cambodian government. The project was created to advocate for the creation and eventually promote awareness of a mandatory passenger helmet law that police began enforcing in January 2016.

Click here to read the full abstract.