Billboards promoting passenger helmets viewed by 1,000,000 road users per day

July 27, 2015

Billboard promotes helmet-wearing above busy streets

“Protect your passengers’ lives. Make sure they wear helmets.”

That is the tagline featured on AIP Foundation’s six billboards along three national roads in six target districts in Cambodia. It is estimated that approximately 1,000,000 road users view the two billboards in Phnom Penh city alone each day.


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