December 10, 2019
At the Prince Michael International Road Safety Award Ceremony in London, AIP Foundation and The UPS Foundation were honored as joint recipients of the 2019 Prince Michael International Road Safety Award for partnered work to save lives and contributions to road safety efforts. Mr. Greig Craft, AIP Foundation Founder and President and Ms. Mirjam Sidik, AIP Foundation and CEO joined Mr. Mark Vale, UPS President, UK, Ireland and the Nordics and Mr. John Day, UPS Health & Safety Manager, UK, Ireland & Nordics, to receive the award and meet with HRH Prince Michael of Kent.
Since 2011,The UPS Foundation has been a champion of child helmet use, supporting AIP Foundation in increasing helmet use among primary school students and reducing distracted driving behaviors among young and inexperienced drivers across Cambodia, Myanmar, Thailand and Vietnam. Through innovative programming focused on behavior-changing public awareness media campaigns, legislative advocacy efforts for systemic change, and the provision of high quality helmets and road safety education, The UPS Foundation and AIP Foundation have contributed to sustainable knowledge, attitude, and behavior change to promote the safety of at-risk populations on roads throughout Asia.
The UPS Foundation was one of the first private sector companies to join the United Nations Decade of Action on Road Safety in 2011 and has prioritized improving road user behavior through education and enforcement since that time.
From 2011-2018, The UPS Foundation and AIP Foundation partnered to distributed a total of 51,844 helmets to children in high-risk, underprivileged areas, and directly educated 2,797 teachers, 244,810 students, and 77,282 parents.
From 2019-2020, through the Safety Delivered program, this joint partnership will build upon past efforts by reducing road crash injuries and fatalities among vulnerable motorcyclists including child passengers and young, novice drivers by increasing helmet use and improving driving behaviors.
Read more about the award-winning Safety Delivered program below:
In 2017, The UPS Foundation and AIP Foundation began implementing Safety Delivered, to increase helmet use among primary school students and reduce distracted driving behaviors among young, inexperienced motorcycle drivers. The program leverages the role that youth play in road injury prevention among their peers and empowers them to serve as role models. Through a youth-centric and empowerment-based intervention model, Safety Delivered provided multi-faceted trainings and events through the Youth Ambassador for Road Safety (YARS) Training, which developed and conducted 96 peer-to-peer activities to educate a total of 40,633 students.
Between 2017-2018, with the support of 402 hours contributed by UPS volunteers, Safety Delivered reached 3,685,573 people directly and 22,477,482 people indirectly, saving approximately $14.3 million USD in prevented injuries, fatalities, and loss of income and productivity.
See more photos of AIP Foundation and UPS at the award ceremony in London here.