Together with 72 government officials, police officers, youth ambassadors for road safety, and public and private sector representatives, AIP Foundation organized a safe driving campaign prior to the Khmer New Year in Phnom Penh. The main message of this campaign was “Travel safely during Khmer New Year without over-speeding.” Participants distributed informational pamphlets with safety information and signs about the dangers of speeding to drivers and talked to them about risks and laws related to speeding.

Speeding is the leading cause of death on the roads in Cambodia. In 2017, the Cambodian National Road Safety Committee found that 11% of all road crashes in Cambodia happened during national holidays. Many Cambodians travel to their hometowns and the roads are more heavily occupied during this time.

Through this campaign, we reached 1,100 drivers on the roads and at bus stations. Additionally, Cellcard and Metfone, two national mobile phone companies in Cambodia, supported this campaign by sending the campaign message to 1,000,000 subscribers.

See more photos from the campaign here.