Every day, 3,500 people are killed on the world’s roads. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds. To combat this alarming trend, we have partnered with the Fédération Internationale de l’Automobile (FIA) and the FIA Foundation to support their #3500LIVES campaign through trainings and public awareness initiatives focused on key “golden rules” for road safety. In particular, we are working on four focus areas: use a child safety seat, buckle up, don’t text and drive, and wear a helmet.

As part of our planned activations, on 25 June we conducted a parent training workshop in Hanoi on the importance of child safety seats and seatbelt use in cars. Over 200 parents joined the training, which was led by Mr. Luu Xuan Binh, Deputy Chief of the Hanoi Traffic Safety Committee. We have also deployed 12 billboards in strategic locations across Hanoi in support of the campaign.

View more photos from the training here. 

Read more about the #3500LIVES campaign here.