After successfully reaching over half a million undergraduate students through our first distracted driving public awareness video ‘The Science of Crazy,’ the next phase of the project is delivering our message to a younger demographic (15 – 17 year-olds) in order to raise awareness and inspire them to action. Based on real-life stories, ‘Final Moments’ is a viral video that pieces together the final minutes before a fictional high school driver’s motorcycle crash, as seen through eye witness and CCTV surveillance cameras. The video seeks to provide the audience with a raw, personal account of the crash, enabling viewers to see how it only takes a moment for distracted driving to cause a crash.

In early 2018, AIP Foundation and The UPS Foundation launched the first video in the series, ‘The Science of Crazy’ – a viral video based on a fictional television show poking fun at many of the common behaviors young drivers in Thailand undertake while driving a motorcycle. The video reached over 500,000 youth through the online campaign, and was especially successful with the 18 – 24 age bracket. The video campaign was promoted by vocational and technical colleges both in Bangkok and around the country.

Thailand is currently ranked second in the world in terms of road crash fatalities, but recent reports suggest the country is on track to soon have the world’s most dangerous roads. Current estimates list that 44 deaths per 100,000 people are caused by road crashes, or 5.1% of Thailand’s total deaths. Young people in particular are at an increased risk.Youth aged 15 to 29 years old make up the majority of road deaths in Thailand, with more than 70% of the incidents taking place on motorized 2- and 3-wheelers.

Watch the full distracted driving video here.