Da Nang University marketing students create helmet wearing public awareness campaigns for Vietnam’s youth

November 30, 2018

AIP Foundation’s Phuong Dinh gives her feedback on the students’ presentation

Students in two marketing classes at Da Nang University of Economics developed mock public awareness campaigns to promote road safety among Vietnam’s Generation Z as part of a class project. The students used their marketing knowledge and experience as students to relate to their peers aged 18-24. Students presented their ideas to the whole class and six final teams competed for the top three slots. AIP Foundation’s National Vietnam Program Manager, Phuong Dinh, served as a judge on the panel and participated in awarding of the teams. The teams presented creative and interactive campaigns with both online and offline components. All final teams and short-listed teams received Protec helmets and certificates of appreciation.

Please see more photos from the event here

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