Students in two marketing classes at Da Nang University of Economics developed mock public awareness campaigns to promote road safety among Vietnam’s Generation Z as part of a class project. The students used their marketing knowledge and experience as students to relate to their peers aged 18-24. Students presented their ideas to the whole class and six final teams competed for the top three slots. AIP Foundation’s National Vietnam Program Manager, Phuong Dinh, served as a judge on the panel and participated in awarding of the teams. The teams presented creative and interactive campaigns with both online and offline components. All final teams and short-listed teams received Protec helmets and certificates of appreciation.

Please see more photos from the event here